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Description of  Selling Through Tough Times: Grow Your Profits and Mental Resilience Through any Downturn

An indispensable guide to thriving in a challenging sales environment As a sales professional, you know that its harder to sell in tough timeswhether its a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive, but thrive through tough times. How do they do it? What do they do to thrive through adversity? Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again. While the principals of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties, but help you emerge stronger. Youll discover how to redefine value in customer terms, reposition products and services, and how to employ different persuasion tactics. Youll also learn how to select and pursue the right opportunities, win more deals, andcruciallyprotect profit by embracing the tough timers mental attitude. Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, youll find the tools and mindset you need to power through themand come out on top.