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The Growth of Populism in the Political Mainstream: The Contagion Effect of Populist Messages on Mainstream Parties' Communication
This book examines the populist communication of mainstream parties in Germany, Austria, Italy, and Spain. For a long time, populist and radical right parties have been the main subject of investigation in academic research. Yet, how mainstream parties react to the rise of such actors is less known. Scholars assume a “populist Zeitgeist”, a populist contagion claiming that the political mainstream actively engages in populist and nativist discourses.