Home : Book details : Book description

Description of  The Business of Innovation: Managing the Corporate Imagination for Maximum Results

0814406319 epub This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation support market-focused innovation through effective policies gather expert feedback to properly evaluate innovations develop and launch innovations successfully and project future trends and developments.