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Description of  Stephen Houraghan Brand Master Bootcamp Elite Download 2024

WHAT YOU GET? This 12-week immersive program guides you through the brand strategy process, one week at a time. How To Reposition To A Brand Master How To Use Strategy As Your Edge How To Lay The Brand Foundations With Substance How To Strategise A Unique Position Like A Master How To Influence With Psychology And Neuroscience How To Develop A Human Personality With Science How To Craft A Compelling Message With Emotion How To Develop Storytelling For Modern Marketing How To Hook Your Audience From The First Touch How To Craft An Unforgettable Identity From Strategy How To Build A Brand Presence That Engages WEEK 01 Brand Strategy Mindset Discover the psychology and structure behind brand strategy to show up as the best strategist and consultant you can be. WEEK 02 The Brand Within Develop the internal brand compass that shapes what you believe, where you're going and what your brand is committed to. WEEK 03 Audience & Competitor Research Uncover your target market, bring them to life and analyse your competitors who are already serving them. WEEK 04 Differentiation Strategy Find gaps and opportunities left by your competitors and develop a difference that will act as your competitive edge. WEEK 05 Pyschology And Neuroscience Discover the science behind brand strategy and learn how to leverage psychology to build brands and persuade clients WEEK 06 Brand Archetypes And Personality Develop a tangible personality using archetypes and bring it to life so your brand feels like a tangible human entity. WEEK 07 Brand Messaging Framework Craft a brand messaging framework of key messages that will act as a coms guide and shape your brand image. WEEK 08 Brand Storytelling Framework Develop a storytelling framework of micro stories with a structure used by best-selling authors and Oscar winning film makers WEEK 09 Brand Naming, Tagline And Hooks Craft a strategic brand name and tagline to encapsulate your brand position and engaging hooks to draw your audience in. WEEK 10 Visual Identity Development Bring your brand to life visually, using your strategy as the basis for creative direction and visual identity design. WEEK 11 Brand Guidelines Development Distil and document your brand strategy to develop a Brand Master Guide as a rule book and directive for all brand communication. WEEK 12 Brand Strategy Delivery Deliver your final Brand Master Guide by submitting for evaluation with guidance and feedback from your coach. Sales Page