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Description of  Start Small, Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business

At age seventeen Fred DeLuca borrowed $1,000 from a family friend and started Subway. Today, with more than 41,000 stores in 106 countries and annual sales exceeding $18.8 billion, Fred DeLuca's SUBWAY is a success story with a message. Drawing on his own experiences and those of twenty two other entrepreneurs who also started on a shoe string, the book reveals: * Where winners get their ideas and where to look for yours * The two ways - the Only Two Ways - to increase profitability * The importance of constantly improving a business * The one thing you must NEVER let happen to you * The essential lesson of being persistent * Why you should jump now and finish later and more proven, in-the-trenches guidelines - lessons that you can put to work today!