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Description of  Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand 2018

2018 updated 4th edition, a public relations, social media, and digital marketing field guide with 32 chapters, and 400+ pages of actionable items and hundreds of curated resources. If you are an entrepreneur, business owner, non-profit, social media manager or just looking to get your personal branding socialized, get ready to combine the powers of social media public relations and SEO, this is a must read. Even if you have the first, second or third editions of Social PR Secrets, you'll want to buy the fourth edition with all updated chapters including FOUR new ones that include: Chapter 1: Social PR Evolution and Revolution Chapter 2: Today's Media Relations Chapter 3: The New Press Release Chapter 4: Content Strategy - NEW Content Chapter 5: Editorial Calendar Chapter 6: Online Newsrooms Chapter 7: The Art and Science of Social Publishing Chapter 8: Managing a Community Chapter 9: Dialing into Social PR Customer Service - NEW Chapter 10: Jump Into Any News Story Chapter 11: Distribution, Amplification, and Promotion Chapter 12: Live Streaming PR Secrets: It's Your Story. Broadcast Now. Chapter 13: Podcasting for Social PR: Listen Up. Chapter 14: Mobile and Social PR Hook Up Chapter 15: The Rise of Visual Reporting Chapter 16: Visual PR Secrets 89 Free Graphic and Image Sources Chapter 17: Scoring Influence Chapter 18: Measurement, Analytics, and Google Chapter 19: Avoiding a PR Disaster Chapter 20: Strategy for Tragedy Chapter 21: Optimizing an Event for Social PR Chapter 22: Social PR Collaboration #FTW Chapter 23: Facebook PR Secrets - NEW Content Chapter 24: Instagram PR Secrets Chapter 25: Snapchat PR Secrets Chapter 26: Pinterest PR Secrets Chapter 27: LinkedIn PR Secrets Chapter 28: Twitter Social #PR Secrets Chapter 29: Chatbot PR Secrets - NEW Chapter Chapter 30: Futurist PR Secrets - NEW Chapter Chapter 31: Digital Detox Secrets - NEW Content Chapter 32: Social PR Wisdom - NEW Content Guy Kawasaki says in the Foreword: If PR people don't embrace social media, they will be left in the dust. The concept of sucking up to a few major publications and offering exclusives to the one that promises the most coverage is a risky concept. For one thing, the major publications no longer "make" products and services they often report on products and services that have been made. Trickle down is waning. Bubble up is the new game. Thus, PR and social media are completely different. Where PR is about getting journalists to tell people to buy your product. Social media is about providing value. The goals, rules, and best-practices are not the same. PR and ad agencies, digital marketers, business owners, and professors at the University of Florida and Brigham Young University are turning to Social PR Secrets as required reading. Here's what you'll learn: How to get more publicity and exposure using the social media networks Facebook, Pinterest, Twitter, LinkedIn, Snapchat, and Instagram get top visibility for your book on Amazon How to snag top, optimized public relations and social media content How media relations and press releases have changed, and what you need to do about it How to leverage social customer service #FTW (For the Win!) The crucial secrets to using visuals in social media and public relations Gain access to a curated list of image sources that goes far beyond the same old boring stock photography How and why to measure what matters Lisa Buyer owns a Social PR Agency and is an expert on blending PR+SEACH+SOCIAL. She is a graduate of the University of Florida College of Journalism. Follow her