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Description of  So You Wanna: Start a Food or Beverage Business: A Pick-Your-Path Business Book

A pick-your-own-path guide to launching and sustaining a successful food or beverage business The specialty food and beverage business is a thriving industry, and the barriers to entry are low: all you need is a recipe idea and a place to make it. It sounds simple, but launching a food or beverage company is a maze of choices and consequences. Douglas Raggio has been there, both as a food business founder and as a consultant to other successful start-ups, and hes come to learn that every choice a food founder makes has a fairly predictable outcome. In , he helps you think through the many decisions youll make along the road from idea to successwhether you see yourself building a following at your farmers market, partnering with a local restaurant, or launching the next Pepsi. This innovative guide follows four archetypal food start-ups that cover a range of business ideas and founders. Every few pages, youll make crucial decisions about the next step to take in growing a hypothetical business. Youll have a chance to see how each choice is likely to play out before you try out anything in the real world, where the stakes are higher. In this book, youll see the maze of choices and outcomes that go into: Coming up with an exciting, profitable new product Funding your start-up Conducting market research Pricing and producing to scale Establishing partnerships, promotions, and branding Deciding when to keep goingand when to fold By understanding the perils and pleasures of this fast-growing industry, you will be able to approach your own business with confidence, make the decisions that feel right to you, and avoid the most common pitfalls along the way. Read more