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Description of  Showmen, Sell It Hot!: Movies as Merchandise in Golden Era Hollywood

A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious pre-Code pictures the launch of the new dance team of Fred Astaire and Ginger Rogers in Flying Down to Rio MGMs gamble on the Marx Brothers with A Night at the Opera lavish campaigns for The Wizard of Oz in original release and reissue creation of a new star, John Wayne, in John Fords Stagecoach Orson Welles failed Citizen Kane campaign Billy Wilders unusual and dark Hollywood statement picture, Sunset Boulevard the selling of Rebel Without a Cause, Giant, and East of Eden following the death of James Dean Alfred Hitchcocks personal gamble with Psycho and much more!