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Seo 2024 Introductory Training Course (Including Genai)
Published 3/2024 MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz Language: English | Size: 908.38 MB | Duration: 2h 24m What you'll learn The SEO Context - Acknowledge the significance of SEO in digital marketing strategies. Algorithms - Gain a comprehensive understanding of the key components of search engine algorithms, how they change, and how to adapt. Page Ranking - Understand the factors influencing page ranking and how to develop strategies to manage this process.. Technical SEO - Learn how to enhance a website's visibility and user experience. Search Engines - Define and describe major search engines (e.g., Google, Bing) and how to Outrank Competitors - Explore the functions and features of Search Engine Results Pages (SERPs) and how to leverage them. Keywords - Define keywords and their role in SEO, conduct keyword research and analysis, and develop keyword optimization strategies. Utilising AI - Proven strategies to advance work using AI tools like ChatGPT Requirements No previous SEO experience or knowledge is required. If you are using SEO within your business, it may be useful to sign-up to free versions of essential SEO tools to mirror activities demonstrated in this course. If you are looking to a career in SEO, you may benefit from a website (e.g. WordPress site) where you can experiment using the practical tools and tips shown on this course. Description Overview Section 1: Introduction Lecture 1 Welcome from Liam and David Lecture 2 Introduction Section 2: SEO and Digital Marketing Lecture 3 Understanding SEO Lecture 4 Why is SEO important? Lecture 5 SEO as a Strategy Lecture 6 Optimising XYZ: An Example Lecture 7 SEO Misconceptions Section 3: SEO Fundamentals Lecture 8 SEO Fundamentals: An Overview Lecture 9 How Search Engines Work Lecture 10 Understanding Algorithms Lecture 11 Ranking Factors Lecture 12 Crawling and Indexing Lecture 13 Search Engine Results Pages (SERPs) Lecture 14 E-E-A-T GOOGLE Section 4: Keywords Research & Strategy Lecture 15 Understanding Keywords & How To Choose The Right Ones Lecture 16 How To Determine Keyword Difficulty With A FREE Tool Lecture 17 How To Use A FREE Keyword Research Tool Lecture 18 See What Keywords You Are Already Ranking For & Identify Quick Wins Lecture 19 How To Identify Keywords Your Competitors Are Ranking For Section 5: SEO and Generative AI Lecture 20 SEO meets Generative Artificial Intelligence (GenAI) Lecture 22 ChatGPT for Keyword Research and Context Framing Lecture 23 GenAI and Future Scenarios for SEO Anyone curious about SEO in general.,People working in SEO agencies.,Anyone looking to leverage SEO for their own business and/or website.