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Description of  Selling Without Sleaze: A Business Owner's Guide to Sales (For Those Who Would Rather Not)

Most of us have a sales horror story or two… Like buying a ‘mint’ used car that later turns out to be a write-off. Or being upsold on an ‘extended warranty’ that’s as useful as the paper it’s printed on. As a sales trainer who loves my job, it saddens me to admit there are a lot of cheeky gits (and git-esses!) in sales… BUT… If you have a great product or service that gives people practical help, or brings them joy - there’s nothing sleazy about wanting to be paid well. So if you’re a creative entrepreneur who loves your business but HATES pushy 'sales' tactics like: Fake scarcity with made up time limits Manipulated prices and spoofed ‘discounts’ Emotional manipulation and shaming