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Description of  Selling: Hard Lessons Learned

What can a sales professional learn from a man who went to federal prison? A lot! My name is Alec Burlakoff. In this story, I offer the hard lessons I learned from a career in sales. Sales professionalsor those who oversee sales professionalsmay find value in reading about decisions that led to my demise. Who am I? Well, I am a man who has had to reinvent himself on several occasions. My career began as a teacher and adolescent coach. Wanting to build a higher income stream, I transitioned into pharmaceutical sales. Over two decades, I went from cold calling on doctors to leading sales teamspassing along the strategies I learned to generate more than $3 billion worth of sales. My sales career for big pharma came to a screeching halt when authorities launched a government investigation against the tactics I used to generate more orders. As the Vice President of Sales for Insys Pharmaceuticals, I was the first person to plead guilty to crimes related to the way we charged ahead to make higher sales numbers. What crimes? I induced physicians to write more prescriptions for the medications that I represented. This practice led to higher sales and higher commissions. It also led to government investigations, criminal prosecutions, federal prison terms, and monetary fines. The ordeal forced me to recalibrate and make amends for the harm I caused. To begin, I had to introspect. Through that process, I came to realize how my bad decisions victimized so many people. This book reveals the hard lessons I learned from a career of selling medications to doctors. Writing this story is another step Im taking to make amends and reconcile with society for the crimes I committed. For more information, contact me at: limitless@aburlakoff.com Read more