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Description of  Sell Minds Not the People: Neuro Sales: The Science of Selling More by Talking Less

Why do we say we like the color blue when studies show that we prefer green? What ten basic needs determine what we spend money on? In what single phrase is based much of the success of a multinational like Starbucks? We think we know why we buy, but the truth is that most of our acquisitions are made unconsciously. For that reason, understanding how the brain works and what elements make a product or service sell better is the key to success. Preceded by great international success, this book will immerse you in the fascinating science of neuro marketing and teaches the keys to selling more while investing less. This book on neuro sales is a conclusion of several years of studies focused on understanding how the human mind works in sales processes. For a long time, I have talked about how to do more effective advertising and branding, better products and concepts, as well as strategic and valuable innovations, but often sales teams would say to me, "We want to know how to sell more because that is what we live on." I believe that everyone in the world should learn to sell, because whoever does not know how to do it does not get anything, not even a partner, that simple. It does not matter if you dedicate yourself to medicine or the sale of flats, if you run a company or lead an organization, above all you must know how to sell, be it your knowledge, your ideas, your products or your leadership. There is no doubt that the art of knowing how to sell leaves a lot in life because it helps you achieve things more quickly and effectively, and without much wear and tear. This book is interesting for people like you, who understand the importance of being able to communicate and connect effectively with others, as a strategy to ensure that the product or service you offer has a positive impact, to generate greater closeness and acceptance. The physiology of women and men is different, and so are the behaviors and cognitive processes of our brains. When, in the examples that I include, I simplify and generalize the differences between male and female behaviors when faced with a sale, I do so solely to illustrate my conclusions. Read more