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Description of  Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive

Since its founding in 2002, CustomerCentric Selling, one of the worlds leading sales training firms, has dramatically changed how selling is viewedfrom simply promoting a product to empowering customers to achieve goals or solve problems through the use of offerings. Today, buyers dont want salespeople telling them what they want or need theyve already gone online and informed themselveswhich makes the job of selling more difficult than ever. Align your selling methods with their buying habits for a win-win relationship!The digital age has dramatically changed the selling profession. John Holland and Tim Young will bring you up to date on their new rules for a customer-centric approach. Al Ries, bestselling coauthor, War in the Boardroom