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Description of  Reputation Management (PRCA Practice Guides)

1787566102 epub A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset. In Reputation Management: The Future of Corporate Communications and Public Relations, Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from thirty-nine of the worlds leading reputation managers who exclusively reveal the time they made the most difference to an organisations reputation. Read more