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Business Functions, Second Edition
By van Zyl, A. van Noordwyk & R. du Can anyone be a manager? What does the business world look like today? These questions, which are often raised by students, are answered in the second edition of Business Functions: An Introduction. The book looks at managers and the skills they need and considers various environments macro, market and micro that influence a business. It also discusses the different operational and support functions within businesses. These are different for every business: some functions can be combined and performed by an individual, or several functions can each be handled by a specific department. The end goal of the book is an understanding of all the elements involved in a successful business. Contents Include: Chapter 1: Introduction to Business Management Chapter 2: The Business Environment Chapter 3: Marketing Management Chapter 4: Public Relations Management Chapter 5: Financial Management Chapter 6: The Human Resource Function Chapter 7: Purchasing Management Chapter 8: Operations Management Chapter 9: Administrative Management Of Interest and Benefit to: Business Functions: An Introduction (2nd ed) is written in language that is easy to under- stand, making it a valuable work for students and facilitators interested in the business world. Key Benefits: Readers will appreciate the features of this book, namely: clearly defined learning outcomes at the start of each chapter self-assessment questions at the end of each chapter examples relevant to the South African business environment and in keeping with the latest developments in the field practical applications and examples from existing businesses. Feel Free to contact me for book requests, informations or feedbacks.