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Description of  Virtual Influencers (Routledge Studies in New Media and Cyberculture)

1032559691 pdf This book identifies the converging socio- cultural, economic, and technological conditions that have shaped, informed, and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture, Artificial Intelligence (AI), and digital technologies. Through a critical analysis of virtual influencers and related media practices and discourses in an international context, each chapter investigates different themes relating to digitality and identity: virtual place and nationhood virtual emotions and intimacy im/ materialities of virtual everyday life the biopolitics of virtual human-production the necropolitics of pandemic virtuality transmedial and mimetic virtualities and the political economy of virtual influencers. The book argues that the virtual influencer represents the various ways in which contemporary identities have increasingly become naturalised with questions of virtuality, mediated by digital technologies across multiple realities. Read more