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Description of  Political Ads on Facebook & Instagram A Beginners Guide

Published 3/2024 Created by Clare O'Donoghue Velikic MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch Genre: eLearning | Language: English | Duration: 23 Lectures ( 2h 22m ) | Size: 1.3 GB An Introduction to Advertising on Meta for Campaigners What you'll learn: Understand why you should use Paid Ads on Facebook and Instagram in your political campaigning Up-level your understanding of Meta's jargon and terminology around paid ads Plan a paid Meta Strategy for your election campaign Boost a Facebook or Instagram Post as a Paid Ad Build and Save Geographic Audiences to target your electoral area Build and Save Demographic Audiences using Meta Detailed Targeting Set up a Budget Plan for Paid Social ads Create and maintain a Goals and KPIs tracker Get Authorised to run Political Ads on Meta Place your first Political Ad on Meta Learn about the Meta Ads Library and how it can help your campaign Requirements: This is an entry level 101 course, intended for those who have no experience at all running Meta ads. We assume that you have a Facebook profile (if not, you should set one up first). Description: Who this course is for: This course is for anyone running a campaign related to politics, elections or other non-commercial purposes. You might be the candidate, a direct campaigner or working within a campaign team, for a politician, a political party, or a non-profit organisation campaigning around an electoral issue.