Home : Book details : Book description

Description of  Persuasion: How to Use the Most Powerful Mental Manipulation: Techniques to Convince People

In reality, it is not about black magic or anything, but only about the study of human behavior, that they follow some simple techniques of persuasion. To suggest that the attempt to influence the choices of others and the respective techniques of manipulation is something bad, capable of convincing people to do actions that they would never do, is surely a distorted definition. By studying the reality of business, it emerges how the influence of an individual (or a group of individuals) on another person has always existed in human society. It will be obvious and easy to understand as all our choices are always influenced by a large number of factors, these choices are decided by need, taste or marketing. For example, I will choose to buy a more powerful computer because I am influenced by a need to do complex operations I will choose to buy a particular type of drink rather than another because I like it i will buy sports shoes because the testimonial of advertising is my favorite footballer. The examples of influence of any type which every day are able to condition the choices, are endless. To succeed in being competitive in a world and in a society of this type, one must understand these influences and use them either in everyday life or in professional life. Today, in particular, knowing how to influence the choices of other people is an important fact to stand out from the mass of competitors. With technological innovation and the spread of media that have already entered our life, every person is struck by information like no man before in history. Informations which influences every gesture, every purchase and every behavior. It happens in the unconscious level. Read more