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Description of  Microsoft Advertising (Bing Ads) Complete A to Z Guide

Published 2/2024 Created by Being Commerce MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch Genre: eLearning | Language: English | Duration: 37 Lectures ( 4h 26m ) | Size: 2.5 GB What you'll learn: Utilize search ads to drive sales, leads, and traffic to an online business. Create and manage search, shopping, mobile, and remarketing campaigns. Follow strategies for building remarketing campaigns to retarget users online. Conduct in-depth campaign optimizations in Microsoft Ads. Set up Universal Event Tracking (UET) tags to boost sales. Target different audience segments including demographics and content. Understand bidding strategies and how to apply them for campaign success. Explore the Microsoft Audience Network for extended reach. Master conversion tracking and leverage offline conversions. Initiate remarketing campaigns and dynamic remarketing lists. Set up and optimize shopping ads and mobile app campaigns. Analyze performance through Microsoft Ads reports and custom reports. Utilize the Shared Library and its features like audience lists and budget options. Implement bulk actions and use Microsoft Advertising Editor for efficient management. Design experiments to test campaign variations. Understand billing processes within Microsoft Ads. Learn about agency management within the Microsoft Ads environment. Import campaigns and data from Google Ads. Access resources and certifications offered by Microsoft Ads. Requirements: Eager to learn Internet connection Description: Who this course is for: Entrepreneurs starting new businesses and seeking to advertise online. Business owners who want to promote their products or services through Microsoft Ads. PPC professionals looking to deepen their knowledge of Microsoft Ads. Digital marketers aiming to enhance their advertising skill set. Marketing students or recent graduates wanting practical advertising tools. Freelancers and agency personnel who manage online ad campaigns for clients. Anyone with a basic understanding of digital marketing who wishes to specialize in paid advertising platforms.