Home
:
Book details
:
Book description
Description of
Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit
Marketing needs a wake-up call or risks fading away! While most business functions continue to advance and evolve, it seems marketing is hidden in a cloud of 'digital everything'. The illusion of shiny new objects lures the industry to make quick, confused grabs and use old philosophies backed by aimless statistics. Read more