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Description of  Marketing Strategy Development Stand Out From The Crowd

Published 3/2024 MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz Language: English | Size: 2.15 GB | Duration: 3h 35m Master the Six Key Steps for Developing an Effective Digital Marketing Strategy What you'll learn How to create a comprehensive digital marketing strategy for your project What is a digital marketing strategy and its main types? Techniques for assessing the target market and competitive analysis Strategies for comprehending market positioning and potential avenues for growth Methods for pinpointing and analyzing the target audience Tactics for understanding consumer behavior and needs The idea and different types of brand positioning How to create a compelling unique selling proposition What is a marketing mix? Classic and extended marketing mix models 4Cs, 4Rs, 3i, SIVA marketing mix models Varieties of marketing communication channels and strategies for their selection What is an omnichannel marketing, its benetits and difference from multichannel marketing Insight into marketing budgeting and evaluating the outcomes of marketing endeavors Main marketing metrics and their meaning Requirements To enroll in this course, all you need is the desire to become an expert in marketing strategy development Description Overview Section 1: Introduction Lecture 1 Introduction to the Course Section 2: Marketing Strategy Understanding Lecture 2 Overview of Basic Terms Lecture 3 Role of Marketing Strategy in a Competitive Environment Lecture 4 How to Study on Udemy Effectively Lecture 5 Types of Marketing Strategies: Basic Marketing Strategies Lecture 6 Types of Marketing Strategies: Growth Marketing Strategies Lecture 7 Types of Marketing Strategies: Competitive Marketing Strategies Section 3: Comprehensive Algorithm of Marketing Strategy Development Lecture 8 Developing and Implementing Your Own Marketing Strategy Step by Step Section 4: Target Market Selection and Competitive Analysis Lecture 9 Segmentation Lecture 10 Targeting Lecture 11 Why Is It Important to Know Your Competitors? Different Types of Competitors Lecture 12 Competitive Analysis Lecture 13 Understanding Your Market Position and Growth Opportunities Section 5: Target Audience Understand?ng Lecture 14 Importance of Knowing Your Target Audience Lecture 15 Types of Target Audiences Lecture 16 Target Audience Analysis Lecture 17 Where Can We Get Data to Analyze the Target Audience? Lecture 18 Understanding Consumer Behavior and Needs Section 6: Defining Brand Uniqueness Lecture 19 Brand Positioning Lecture 20 Components of Brand Positioning Lecture 21 Creating a Unique Selling Proposition Section 7: Marketing Mix Development Lecture 22 Marketing Mix: Definition and Models Lecture 23 Components of the Classic and Extended Marketing Mix Models Lecture 24 Components of the 4?s Marketing Mix Model for Developing a Marketing Strategy Lecture 25 Components of the 4Rs Marketing Mix Model for Developing a Marketing Strategy Lecture 26 Components of the 3i Marketing Mix Model for Developing a Marketing Strategy Lecture 27 Components of the SIVA Marketing Mix Model for Developing a Marketing Strategy Section 8: Marketing Communication Channels Lecture 28 Overview of Marketing Communication Channels Lecture 29 How to Choose the Best Communication Channels for Your Marketing Campaign Lecture 30 Developing Omnichannel Campaigns for Maximum Impact Section 9: Budgeting, Analysing and Measuring Results Lecture 31 Why Marketing Metrics Are Important Lecture 32 Overview of Major Marketing Metrics Lecture 33 Budgeting Lecture 34 ROMI Forecasting Section 10: Final section Lecture 36 Course Recap Lecture 37 How to Leave a Course Review Lecture 38 How to Get a Certificate