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Description of  Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)

This Book Can Make You a Better Marketing Manager "Owning your mess and being vulnerable makes you an even stronger leader and Scott Miller shows you exactly how." ?Dave Hollis, bestselling author of Get Out of Your Own Way In this second book of Scott Miller's Mess to Success series, the FranklinCovey senior advisor on thought leadership reveals 30 career-challenging obstacles that you may encounter as a marketing manager and how he learned to transform them into team-enhancing opportunities. One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Featuring thirty chapters with challenges like "A Name is Not a Lead" and "Hire People Smarter Than You," Marketing Mess to Brand Success shares a career worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter. Avoid marketing messes and square up to successes. A marketing crash course will not make you a marketing star. But having a better understanding of the role of marketing in business development and making sure you're focused and aligned with the right areas of an organization may. Each chapter inside Marketing Mess to Brand Success features true stories and relevant questions that challenge you to become a better marketing manager. Learn how to: • Navigate a nebulous marketing environment • Ensure career relevance inside a marketing division • Maximize time and investments with sales marketing strategies If you enjoyed Management Mess to Leadership Success, or books like This Is Marketing, Barking Up the Wrong Tree, or Made to Stick, then you need to add Marketing Mess to Brand Success to your business bookshelf.