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Marketing: A Guide to the Fundamentals: The Economist [Audiobook]
Narrated by Barnaby Edwards The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.English | 2013 |MP3 | M4B | ASIN: B00EA4AWIM | Duration: 8:01 h | 218 MB Patrick Forsyth