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Description of  Making Numbers Count: The Art and Science of Communicating Numbers [Audiobook]

English | ASIN: B08WHVBV9Y | 2022 |MP3 | M4B | ~04:35:00 | 130 MB Chip Heath, Karla Starr, Kathe Mazur (Narrator), "Making Numbers Count: The Art and Science of Communicating Numbers" A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data - from best-selling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is 12 days. A billion seconds is...32 years. Understanding numbers is es100,000th of the size of an atom." Convert to a process: Capitalize on our intuitive sense of time (five gigabytes of music storage turns into "two months of commutes, without repeating a song"). Emotional measuring sticks: Frame the number in a way that people already care about ("that medical protocol would save twice as many women as curing breast cancer").sential - but humans aren't built to understand them. Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as "lots". While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? You will learn principles such as Simple perspective cues: Researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. Vividness: Get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than "1