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Description of  The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders

0385420579 EPUB Almost all of us have at some point dreamed ofstarting our own business but have not been able toget past our fear, anxiety, and uncertainty aboutpursuing those dreams. Through a 20-monthexchange of faxes, The Republic Of Teachronicles the feelings and emotions of threepartners as they confront their fears and dreams tocreate an enormously successful start-up company.The book shows the budding entrepreneur how tostart a successful business that embodies his or herown soul and economic realities. The insightfulcorrespondence between Mel Ziegler and PatriciaZiegler, co-founders of The Banana Republic chain, andtheir new partner Bill Rosenzweig provides a mapfor the entrepreneur. It tells of the day-to-daybreakthroughs and breakdowns of the creativeprocess-inventing a product, developing a plan, andstructuring a business partnership-and even providesthe actual business plan used to raise money forthe venture. As part of the new Currency paperbackline, the book includes a "User'sGuide"-an introduction and discussion guide created forthe paperback by the authors to help readers makepractical use of the book's ideas.