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Description of  Transformation Design: Perspectives on a New Design Attitude (Board of International Research in Design)

3035606366 pdf Design in the post growth society Transformation design is looking for new ways to change our behavior and society through new forms of innovation. The existing user-oriented approach of design must therefore be extended to one that is society-oriented. The concept of transformation is based on the anthropologist Karl Paul Polanyi and his book The Great Transformation (1944), which described the emergence of the now almost undisputed and globally widespread western market logic: the transformation of societies with markets into market societies, which he calls dislodgment of the markets. Meanwhile, leading think tanks are referring to Polanyi. They are calling for a new social contract and the re-embedding of the market into society. What are the possible instruments and contributions of design for this new Great Transformation? Read more