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Description of  Likeonomics The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action [Audiobook]

English | July 10, 2020 | ASIN: B08BG65C4D |MP3 | M4B | 6h 35m | 179.10 MB Author: Rohit Bhargava Narrator: Christine Marshall How to become a trusted resource for consumers in a society of constant manipulation. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A tiny professional sports talent agent who achieved the impossible by landing the one drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, listeners will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.