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Description of  Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive

Simply Selling More Cars Won't Be Enough: Revolutionizing the Retail Automotive Industry Dale Pollak believes that the car business and the dealers who make their living in it are in more trouble than anyone cares to admit. After four decades and three best-selling books, Pollak has witnessed the trials and triumphs of the retail automotive industry from a vantage point that few get. While car dealers are making good money, he warns that the industry is at a critical turning point, with too few paying attention to how inefficiency and lack of transparency are sapping the industry's true potential. Amid the ever-faster confluence of technology, the Internet, and changing consumer preferences, the future prosperity of the industry is far from secure. Read more