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Description of  Lead from the Core: The 4 Principles for Profit and Prosperity

Wall Street Journal Bestseller Jay Steinfeld, Ernst & Young Entrepreneur of the Year and the founder and CEO of Blinds.com (acquired by Home Depot), never planned to create the biggest online window blinds retailer in the world. Against all odds to succeed, Steinfelds journey in business included failed acquisitions, partnerships gone wrong, perpetual self-doubt, deaths in his family, budget-limited guerilla marketing, corporate buy-outs, brutal market competition, and a complete disruption of industry leaders, including Amazon and big-box retailers. To build something meaningful like Steinfeld, you need to do more than dream about it. You need to . Learn Steinfelds Four Esa set of guiding principles that help overcome any obstacle to your organizations success: Continuously, Without Fear of Failure, Yourself, and the Ride. In these pages, youll also learn specific, actionable tactics, including: How to start a business with little money and experience Ways to avoid the early failure that plagues many businesses Strategies to scale beyond the startup phase Exactly how to communicate with boards and investors Proven lessons to attract potential acquirers of your company Told with humor and heart, is not just a roadmap to make your company a resounding success. Its a masterclass for leaders looking to prevent costly business mistakes, no matter where you are in your journey. Read more