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Description of  LOGISTICS : Small Introduction to Understand The Meaning o Logistics (FRESH MAN)

We are constantly reading or hearing expressions such as: the logistics of this company are good the problem with that event was the lack of logistics the logistics of this institution was fundamental to the success of the project. These and other expressions are frequent in the day to day of several people. But, after all, the what it is logistics? As the concept is broad, we will only stick to the opinion of Ronald Ballou (1999). For him, Logistics is the process of planning the flow of materials, aiming to deliver the needs in the desired quality at the right time, optimizing resources and increasing the quality of services. In However, the search for quality can, at times, sound strange to those who have as one of the goals the reduction of costs. And this is another important point of study, that is, reducing to increase quality. Because it 's one process that involves reduction of cost and the time, until the invest- to, the logistics became point strategic within the company, even as all applicable concepts of logistics. But some of these concepts have one tone of importance most of the companies.