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Description of  How To Sell With Emails Email Marketing 101 Course

Published 2/2024 MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz Language: English | Size: 894.81 MB | Duration: 2h 50m Learn to do email marketing that drives results What you'll learn Create emails that people want to read: from subject line to unsubscribe button Grow a high-quality email list from scratch Make your emails land in the inbox, not the spam folder Requirements No previous email marketing experience needed. Description Overview Section 1: Why your business absolutely needs email marketing Lecture 1 5 ways email marketing will transform your business Section 2: Getting started the right way Lecture 2 Why you can't just use your regular email for marketing campaigns Lecture 3 How to choose the right email marketing platform for your business Section 3: Growing your email list Lecture 5 Do's and don'ts of email list building Lecture 6 Getting subscribers from website sign-up forms Lecture 8 How to turn your social media followers to subscribers Lecture 9 Lead magnets: how to use them wisely to build your email list Section 4: Creating a professional email: copy, structure, design, CTAs Lecture 10 Writing 101: Basic principles of good email copy Lecture 11 How to make your email CTAs convert Lecture 12 Email design and layout: tips and tricks Lecture 13 Subject line and preheader: do's and don'ts Lecture 14 The unsubscribe button: tips and tricks Section 6: Analyzing your campaign Lecture 15 Email analytics: what metrics you really need to look at Lecture 16 A/B testing: how to interpret your metrics correctly Section 7: Email deliverability Lecture 17 Why do emails end up in spam? Lecture 18 The ultimate anti-spam checklist Lecture 19 What to do if emails end up in spam Section 8: Email automation Lecture 20 How to set up automated email campaigns: basic rules, examples, best practices Lecture 21 Creating an automated email sequence together Section 9: Building the email marketing strategy Lecture 22 How to create a great strategy Section 10: How to keep your email list in good shape Lecture 23 How to prevent low-quality subscribers from getting on your list Lecture 24 How to clean and reactivate your mailing list Small business owners, solopreneurs, marketers who'd like to introduce email as one of the sales channels