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Description of  Social Mindscapes: An Invitation to Cognitive Sociology

Cognitive science addresses cognition on two levels: the individual and the universal. To fill the gap between the Romantic vision of the solitary thinker, whose thoughts are the product of unique experience, and the cognitive-psychological view that revolves around the search for the universal foundations of human cognition, Zerubavel charts an expansive social realm of mind a domain that focuses on the conventional, normative aspects of the way we think.