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Description of  Great Brand Stories: Dyson: How One Man and His Machine Conquered Our Homes (Great Brand Stories series)

As one of the most inspiring stories in business today, Dysons improbable success is retold here as a celebration of a brand that has become a symbol of great 21st century innovation and design. Driven on by its revolutionary bagless vacuum cleaner, Dyson has swept aside the iconic Hoover brand in many countries and generates $5 billion in worldwide sales. English inventor James Dyson and his crew are regarded as strong business protagonists, fighting to uphold their ideals and vision in a business environment more prone to nurturing the smooth corporate path of most big brands. Dysons story details the extraordinary risks they have takenand will likely take againin order to become and remain a market leader.