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Description of  Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture (Cultural and Media Studies)

3837626199 pdf This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, Art/Commerce illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.