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Description of  Fundamentals of NeuroIS: Information Systems and the Brain

This authored volume presents the fundamentals of NeuroIS, which is an emerging subfield within the information system discipline that makes use of neuroscience and neurophysiological tools and theories to better understand the development and use of information and communication technologies. This book is an initial guide to theories and tools related to this new subfield. The target audience primarily comprises researchers and practitioners, but the book may also be beneficial for graduate students.