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Description of  The 4 Fundamentals Of Selling Tickets And Merchandise

Published 3/2024 MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz Language: English | Size: 3.57 GB | Duration: 2h 49m Harness the power of the 4 fundamentals to meet your sports organisation's commercial goals sustainably What you'll learn Recognize the staggering "cost of doing nothing" in sports organizations and why it is a problem Understand the Data Talks 4 fundamentals and their pivotal role in selling tickets, merchandise, and negotiating sponsorship agreements of higher value Implement the 4 Fundamentals Method to create sustainable revenue streams for your sports organization Gain insights from global success stories, learning how the 4 fundamentals fuel increased supporters, superior sales, and substantial revenue growth Requirements No special requirements needed beyond understanding the commercial activities and structures of a sports organisation This course is very accessible and digestable and is perfect for all types of learners Description Overview Section 1: Introduction Lecture 1 Course Overview Lecture 2 The cost of doing nothing Lecture 3 How the 4 fundamentals came into being Lecture 4 What are the 4 fundamentals of selling tickets and merchandise? Section 2: Grow your supporter base, continuously Lecture 5 Introduction to grow your supporter base, continuously Lecture 6 Why it's important to grow your supporter base and contact database continuously Lecture 7 Why sports organisations struggle to grow their supporter base Lecture 8 Privacy concerns as a barrier to growing supporter bases Lecture 9 Using gamification to grow your supporter base Lecture 10 Other strategies for growing your supporter bases Lecture 11 Real life success story to take inspiration from Section 3: Collect supporter data with contact information and merge it with other data Lecture 12 Collect supporter information data with contact and merge it with other data Lecture 13 Why it is crucial for sports organisations to get this fundamental right Lecture 14 The "other data" to merge with your supporters' contact information Lecture 15 Why sports organisations struggle to collect and merge all their data Lecture 16 Real life success story to take inspiration from Section 4: Find out which supporter segments to target with campaigns Lecture 17 The importance of finding the right audience to target with your campaigns Lecture 18 Finding "the right audience" to target Lecture 19 50 dynamic segments that can elevate your ROI and drive profitability Lecture 20 The importance of segmentation for sports organisation Lecture 21 Static vs Dynamic segmentation Lecture 22 Calculating supporter lifetime value Lecture 23 Real life success story to take inspiration from Lecture 24 Why you sports organisations should not jump to personalisation Lecture 25 The difference between personalisation and customisation Lecture 26 A club generated a 6 figure revenue from targeting only 2% of its supporter base Lecture 27 The importance of personalising across various channels Lecture 28 A/B Testing Lecture 29 Real life success story to take inspiration from Section 6: Why the 4 fundamentals are key to creating sustainable revenue streams in sports Lecture 30 Why the 4 Fundamentals are key and Business Insider's assessment of Data Talks Lecture 32 Real life success story to take inspiration from Lecture 33 The importance of creating sustainable revenue streams Lecture 34 Sustainable revenue creation should never be at fans' expense (case study) Lecture 35 Commonly held misconceptions around creating sustainable revenue streams Section 7: Powering the 4 Fundamentals Lecture 37 How to power the 4 fundamentals - guidelines for tools and systems to use Lecture 38 How the Data Talks Sports Platform works Lecture 39 CDP Basics to get you started Section 8: Conclusion Lecture 40 Thank you note! Lecture 41 Recap of everything what we have learnt in the course Lecture 42 Summary of the cost of doing nothing Lecture 43 Next steps C-levels in sports organisations such as clubs, leagues and federations,Those keen to learn about data-driven decision making in sports and how to perfectly marry a data strategy to commercial strategy