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Description of  Find Your Red Thread: Make Your Big Ideas Irresistible

Make your idea irresistible. You have a terrific idea. Its so powerful that it could change a life, a market, or even the world. Theres just one problem: others dont see its poweryet. If you truly value the possibility of your idea, then youre ready to find your Red Threadthe throughline that connects your idea to your audiences hearts and minds. The best part is, the Red Thread already exists. Its the connection that makes the invisible link between your audiences problem and your solution tangibleand actionable. With the Red Thread, youll inspire audiences to act and get the outcome youre both looking for. Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process shes taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more. Once you master this process, youll be able to guide your audience through the maze of ideas and optionsand through the maze of their own minds.