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Description of  Eco-Standards, Product Labelling and Green Consumerism (Consumption and Public Life)

Introduction: Green Consumerism, Green Labelling? The Historical Context Key Trends Green Labels and other Eco-Standards: A Definition The Consumers Role: Trusting, Reflecting or Influencing? Our Cases Sceptical and Encouraging Arguments Policy Contexts and Labelling Three Framing Strategies: From a Complex Reality to a Categorical Label Organizing the Labelling Dealing with Mutual Mistrust Green Labelling and Green Consumerism: Challenges and Horizons