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Description of  The Human Sales Factor: The H2H Equation for Connecting, Persuading, and Closing the Deal

Theres a science to getting others to buy from youa secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isnt really about moving a product or service. Its about moving people. Having spent nearly three decades meticulously examining the skillsets required for connecting with othersthrough the training and coaching of thousands of sales leaders and their teams for some of the biggest brands in the worldbestselling author Lance Tyson has mastered the powers of persuasion and influence, while decoding the intricacies of why people buy from others. Read more