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Description of  Digital Marketing Advertising - Facebook, Linkedin & More!

Published 2/2024 MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz Language: English | Size: 4.71 GB | Duration: 12h 3m What you'll learn Mastering Facebook Ads strategies Harnessing the power of TikTok Ads for brand promotion Exploring innovative Paid Ads with ChatGPT Understanding Digital Marketing KPIs for performance tracking Creating captivating Graphic Designs for Ads using Canva Requirements Basic understanding of digital marketing concepts Access to a computer and the internet Willingness to experiment and learn from hands-on activities Description Overview Section 1: Introduction Lecture 1 Introduction Section 2: Facebook Ads Lecture 2 Why Facebook Ads? Lecture 3 Overview of the Business Manager Lecture 4 Verify domain (using Wordpress as an example) Lecture 5 Create an advertising account Lecture 6 Create & customize a Facebook Page Lecture 7 Business Manager to Meta Business Suite Lecture 8 Set up Ads Manager Lecture 9 Facebook Ads account hierarchy Lecture 10 Different campaign goals at a glance Lecture 11 Campaign settings Lecture 12 Conversion & Performance goal Lecture 13 Dynamic creative Lecture 14 Budget and schedule Lecture 15 Target group definition (estimated results per day) Lecture 16 Target audience ? Location, Age, Gender Lecture 18 Select placements Lecture 19 Ad setup Lecture 20 Ad creative Lecture 22 Languages & Tracking Lecture 23 The carousel Lecture 25 Structure of the Ads Manager Lecture 26 Campaign goals Lecture 27 Start a first campaign Lecture 28 Audience ? where is your target audience? Lecture 29 Audience - who is your target audience? Lecture 30 Ad format Lecture 31 Choose placement Lecture 32 Budget & schedule Lecture 33 Bidding Lecture 34 The Ad level ? Ad Creative Lecture 35 Video view-Ads Lecture 36 Lead generation-Ads Lecture 38 Matched audiences Lecture 39 Conversion tracking Lecture 41 What is Splittesting and how does it work? Section 4: TikTok Ads Lecture 42 Create TikTok Ads Manager account Lecture 43 Structure of the Ads Manager Lecture 44 Campaign goals Lecture 45 Start a first campaign Lecture 46 Choose placement Lecture 47 Categorize advertising Lecture 48 Set targeting 1/2 Lecture 49 Set targeting 2/2 Lecture 50 Budget and schedule Lecture 51 Bid settings Lecture 52 The Ad level ? Ad Creative Lecture 53 Video Editor Lecture 54 Interactive Add-Ons Lecture 55 Destination page Lecture 56 Check & let's go Lecture 57 Create TikTok Ad Video with Canva Lecture 58 Create Brand Awareness Ad Lecture 59 Create Video Ad Lecture 60 Lead generation create ad Lecture 61 Create display with the "simple mode" Lecture 62 TikTok Pixel Lecture 63 How does Splittesting work? Lecture 64 Create Custom Audience Lecture 65 Create Lookalike Audience Lecture 66 Video Templates Lecture 67 Smart video Lecture 70 Structure of the Ads Manager Lecture 71 Campaign goals Lecture 72 Start a first campaign Lecture 73 Set targeting 1/2 Lecture 74 Set targeting 2/2 Lecture 75 Budget and Optimization Lecture 76 The Ads Level ? Ad Creative Lecture 77 Create Pin Carousel Ad with Canva Lecture 78 Create Video Ad with Canva Lecture 79 Create Brand Awareness Ad Lecture 80 Create Video Ad Lecture 81 The fastway ? How to use the "simple mode" Lecture 82 What is Splittesting? Lecture 83 Create an Audience Lecture 85 Creating the targets with ChatGPT (creating a persona) Lecture 86 Problems and wishes based on the target group with ChatGPT Lecture 87 The Ads Headline with ChatGPT Lecture 88 The Ads Copy/ body text with ChatGPT Lecture 89 The Call-To-Action in the Ads with ChatGPT Lecture 90 Translations of texts and headlines - not as easy as it sounds Section 7: Digital Marketing KPI's for your Ads success Lecture 91 Return On Investment (ROI) Lecture 92 Conversion-Rate (CR) Lecture 93 Cost per Action (CPA) Lecture 94 Return On Advertising Spend (ROAS) Lecture 95 Cost-Sales Relation (CSR) Section 8: Graphic Design For Ads Lecture 96 What is Canva? Lecture 97 How to work with the attached Canva templates? Lecture 98 Create an account Lecture 99 Navigating the Dashboard Lecture 100 Elements, shapes and lines Lecture 101 Photos, Videos and Uplods Lecture 102 Overview of fonts & texts Lecture 103 The taskbar: Effects, Filters Lecture 104 Facebook Ad (+ example) Lecture 105 Facebook Ads Templates Lecture 107 Instagram Story Templates