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Description of  Digital Advertising and Marketing 301 Professional's Course

Last updated 3/2023 Created by Ben Silverstein MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch Genre: eLearning | Language: English + srt | Duration: 26 Lectures ( 4h 19m ) | Size: 3 GB What you'll learn: Understand advanced digital marketing topics Fully understand how location targeting works, GPS targeting, and beacons Understand how retargeting works, and how advertisers serve you a message See what a bid request looks like and the data it contains Find out where to get the best research for your campaigns Become a pro at contract negotiations Understand how ad-blocking works, the history behind it, and how the industry is adapting Run a social media marketing campaign Facilitate a social listening exercise Join over 7,000 students who have taken similar courses on digital marketing and digital advertising Hear first hand from industry professionals what's coming up in the world of digital marketing and digital advertising Requirements: Have a working knowledge of digital marketing and digital advertising Complete both Digital Advertising & Marketing 101 and 201 courses Know the difference between ad-tech companies like DSPs, Networks, Exchanges, and others Understand the basics of programmatic advertising Be aware of the different kinds of companies like agencies, ?Publishers, tech companies, and end advertisers Description: Who this course is for: Those looking to become a true pro at digital marketing and digital advertising Students looking to expand their knowledge of the digital advertising industry Professionals looking to further their career in digital marketing and advertising