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Description of  Differentiation Strategy: Winning Customers by Being Different

This comprehensive and richly illustrated book explains how to create a differentiation strategy a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors. Filled with frameworks, tools, and templates, this book will enable you to create a compelling answer to your customers' most fundamental question: Why should I buy from you instead of your competitors? What makes you different? Read more