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Converted: The Data-Driven Way to Win Customers' Hearts [Audiobook]
English | 2022 | ASIN: B097CH8HSP | Duration: 03:19:44 |MP3|M4B | 91.59 MB When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne - Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. * Understand the full value of each relationship * Engage in an ongoing conversation with your best customers * Ask the right questions so you can anticipate your customers' needs A real person is always on the other end of the transaction. Converted shows you how to win their hearts.