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Description of  Consumer Behavior: Buying, Having, and Being, Global Edition Ed 13

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses. Beyond consumer behavior: How buying habits shape identity A #1 best-selling text for consumer behavior courses, Solomons Consumer Behavior: Buying, Having, and Beingcovers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Read more