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Consumer Behavior: Buying, Having, and Being (14th Edition) RENTAL EDITION
0137865090 pdf 0137865090 pdf The authors are active CB instructors and researchers who use a conversational, lively narrative to speak to todays students. Relevant examples, research studies, and references to brands students know and love engage them in the readings. Cases examine people and companies across the globe, including Amazon, Hyundai and Beyonc, and show practical applications of CB.