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Learn Product Management In 3 Hours A Crash Course
Published 3/2024 MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz Language: English | Size: 53.26 MB | Duration: 3h 21m Advance in your role using product management concepts and skills or jumpstart your career with a project of your own What you'll learn Understand the most important concepts of Product Management, have a solid grasp and what and how a Product manager does/ Gain experience in market research, competitor analysis, apply various frameworks to the market of your choice to make the best out of your competition Gain insight into the methods of data-driven product analysis, classify and break down products Make the best use of the toolkit of metrics, design your own metrics, choose key metrics Brainstorm ideas with the CRAFT algorithm so as to arrive at solutions with greater efficiency Lean how to apply prototyping tools to make your project tangible, use Figma and Miro to design a ready-to-go product prototype Conduct Usability-testing of your prototype, design and carry out your first U-Test Pitch and present the product so as for it to have the greatest impact. Requirements No previous experience required. Description Overview Section 1: Introduction Lecture 1 Introduction to the course Lecture 2 Introduction to Product Management Lecture 3 Production process Lecture 4 Individual project video 1 Section 2: Discovery and UX-testing Lecture 5 Purpose of research in Product management - Product discovery Lecture 6 Hypotheses and how to deal with them Lecture 7 Qualitaive & Quantitative product discovery Lecture 8 CustDev % Customer development Lecture 9 Research design Lecture 10 Course Discovery: practical project Section 3: Competitor analysis Lecture 11 Introduction to competitor analysis Lecture 12 Communication with Users + Practical task Lecture 13 Practical task on Competitor analysis Section 4: Product Analytics and Metrics Lecture 14 Introduction to Data-driven product analytics Lecture 15 Product Classiciation Lecture 16 Introduction to metrics: classificaitons Lecture 17 Creating your own metrics Lecture 18 Selecting key metrics of your product Lecture 19 Various methods of product analytics Lecture 20 Workshop and Practical task: Metrics Section 5: Generating ideas: CRAFT framework Lecture 21 The CRAFT algorithm Lecture 22 Frames: how we think about product interactions Lecture 23 Generating a new ideas + Practical task Section 6: Prototype creation Lecture 24 Introduction to prototyping, what is the general idea? Lecture 25 Prototyping in Miro: coming up with an interaction flow Lecture 26 Introduction to Figma: creating a basic(brute) prototype Lecture 27 Finalizing a prototype in Figma Section 7: Usability-testing Lecture 28 The basics of Usability-testing Lecture 29 Different tests in Usability-testing Lecture 30 Experiment design: how to create and conduct a U-test Lecture 31 Writing a U-Tets guide + Practical task Section 8: Presentation Lecture 32 Presenting you Product: the final step Beginners in Product management, who wish to quickly gain a grasp on the most important concepts and tools. People from all industries are welcome, as this course teaches universal skills.