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Description of  Typo: The Last American Typesetter or How I Made and Lost 4 Million Dollars

Two months before David Silvermans 32nd birthday, he visited the Charles Schwab branch in the basement of the World Trade Center to wire his fathers life savings towards the purchase of the Clarinda Typesetting company in Clarinda, Iowa. Typo tells the true story of the Clarinda companys last rise and fall and with it one entrepreneurs story of what it means to take on, run, and ultimately lose an entire lifes work. This book is an American dream run aground, told with humor despite moments of tragedy. The story reveals the impact of losing part of an entire industry and answers questions about how that impacts American business. The reader sees in Clarindas fate the potential peril faced by every company, and the lessons learned are applicable to anyone who wants to run his or her own business, succeed in a large corporation, and not be stranded by the reality of shifting markets, outsourcing, and, ultimately, capitalism itself. Read more