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Description of  China's Media: In the Emerging World Order

China is challenging the mighty behemoths, Google and Facebook, and creating alternative New Media 750 million people are on its Social Mediascape and there are a billion mobile phones deploying the innovative apps with which Chinese conduct their lives. Though late starters, already four of the worlds leading New Media companies are Chinese. Chinas old mediatelevision, newspapers, radiocompete with the established powers, long thought unassailable, such as CNN and BBC. Produced in many languages on every continent, they are redefining the agenda and telling the story Chinas way. News and documentary are being followed by entertainment. The worlds biggest manufacturer of TV drama is now making its stories for export. Chinas Media tells you why and how it investigates the Chinese media, their strengths and weaknesses, and how they are different. Abjuring the customary casual writing off of Chinas media as "propaganda," this book takes them seriously.