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Description of  Buyways: Billboards, Automobiles, and the American Landscape (Cultural Spaces)

By the second and third decades of the twentieth century it had already become obvious that the car was here to stay and that it would forever alter our daily lives. As the car came to be a routine part of the American way, the highway also became more than merely a route to be traveled. Among other things, the road now comprised a boundless marketplace “millions of miles long” and billions of dollars strong that with every year burst farther out of its traditional confinement within town and city boundaries. Broadway, Fifth Avenue, and Main Street might once have been the commercial centers for business and trade, but in the age of the automobile all highways were now destined to serve that function.