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Description of  Business Analysis and Design: Understanding Innovation in Organisation

This textbook offers an essential introduction to design orientation in business, which impacts the way management is undertaken world-wide. Design orientation, as it applies to business, is the process through which a designer analyses business as a system, identifies motivation for changing the system, and designs improvement for the organisation, as well as ways of implementing this improvement. It involves strategic and innovative thinking, communication with key stakeholders, and change management.